Earning money on Facebook has evolved significantly in 2025

30/12/2025

Earning money on Facebook has evolved significantly in 2025 - learn more

Earning money on Facebook has evolved significantly in 2025. Meta has shifted toward a more unified system, making it easier for creators to earn across different types of content—from short Reels to long-form videos and even text posts.

Here is a comprehensive guide on the current landscape of Facebook earning.

1. Primary Monetization Pathways

As of 2025, Facebook has consolidated most of its tools into a Unified Content Monetization program. This allows you to earn from multiple formats simultaneously.

In-Stream Ads: These are short ads that play before, during, or after your videos. You earn a share of the revenue based on the number of views and the type of advertisers.
Ads on Reels: Specifically for short-form content. Payouts are often based on the performance (plays) of your Reels.
Performance Bonuses: Facebook pays creators for engagement (likes, comments, shares) on all public posts, including photos and text updates.
Facebook Stars: A "tipping" system where viewers buy virtual Stars to send to you during Live streams or on your Reels. Each Star is worth $0.01.
Subscriptions: You can charge a monthly fee (e.g., $4.99/mo) for fans to access "Supporter-only" content, badges, or private groups.

2. Eligibility Requirements (2025)

To start earning directly from Meta, your Page or Profile (in Professional Mode) must generally meet these benchmarks:

Metric	Requirement
Followers	Usually 5,000 to 10,000 (depending on the specific tool).
Watch Time	60,000 to 600,000 total minutes viewed in the last 60 days.
Content	At least 5 active videos on your Page.
Policies	Must follow Partner Monetization Policies (no copyright music, no clickbait). 3. Alternative Earning Methods You don't always need to rely on Meta’s internal payout system. Many creators use Facebook as a "top-of-funnel" to drive income elsewhere: Affiliate Marketing: Posting links to products (like Amazon Associates) and earning a commission on sales. Brand Collaborations: Partnering directly with companies to create sponsored posts. Even "micro-influencers" (1k–10k followers) can earn anywhere from $100 to $500 per post. Facebook Marketplace: Selling physical or digital products directly to local or national audiences. Driving Traffic: Using Facebook to send users to a monetized blog, YouTube channel, or Shopify store. 4. Tips for Success in 2025 Switch to Professional Mode: If you use a personal profile, you must turn on "Professional Mode" in your settings to access the monetization dashboard. Prioritize Originality: Meta’s current algorithm heavily penalizes "unoriginal" or "repurposed" content (like re-uploading TikToks with watermarks). Original voiceovers or unique editing are key. Engage to Earn: Since the Performance Bonus program rewards engagement, asking questions in your captions or responding to every comment directly increases your payout potential. Pro Tip: Check your "Monetization" tab in the Meta Business Suite regularly. Facebook often rolls out "Challenges" (e.g., "Earn $500 for reaching 50k Reel plays") that provide extra cash outside of standard ad revenue.

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30/12/2025